Some factors that influence how much that time is worth are:
Example #2: Number of appearances - If you make an appearance on a TV show broadcasted on cable where the cost to produce plus air a 30-second commercial is $100,000, and your interview segment lasts four and a half minutes (4m:30sec), the value of that television publicity is worth $900,000.
However, getting booked on that cable show two or more times increases the total value of your appearances .
Not only are you getting the advertising that is great for your business, you're also getting the exposure which leads to more media coverage and more opportunities to get your message out. So yes, it can be said that television publicity is worth millions - depending on certain factors. The claim is undoubtedly true when multiple show appearances are made. That's why... To Get Booked on Television Repeatedly You Must Become A Media STARRTM!Contrary to popular teachings, successfully getting booked by producers does not start with the pitch. Most aspiring TV experts fail because they concentrate most of their energy pitching to shows they're not the right fit for. And even if they are fortunate enough to get booked, they don’t get asked back again; never knowing the reason(s) why. Don't get me wrong, pitching is important, but it is just one of the factors that can influence a producer's decision to book you. Drawing from personal experiences, using direct feedback from producers and real-world experimentation I created a detailed yet easy to follow, 5 step process for getting booked on TV talk shows and news programs repeatedly. I call it the Media STARRTM Strategy. To help explain and memorize these 5 steps I created the acronym STARRTM since that's what we want to become. Right? Here it is...
I've followed this simple 5 step process for quite some time now. And each time it's used I continue to receive praise and appreciation from satisfied producers. Their satisfaction leads to more appearances, and media exposure worth millions of dollars. What were my results? Over a 21 week period beginning November 28, 2007,
My database grew by more than 19%. Plus my book sales increased by 11% which really shocked me since the books weren't even targeting the market I was speaking to. But what really excites me is the business relationships and opportunities that have come my way due to my television publicity. One day I received a call from the office of the President of Elance, the top site on the web for requesting and providing freelance work. One of his employees heard something I said on TV that made him reach out to me. I'm not sure where this will lead, but what I know for sure is if I wasn't on TV that call never would have been made to me. Almost instantly after putting these strategies into consistent action, it became apparent that this process worked more than anything else that I ever tried before. I began to share them with a handful of my business associates who couldn't believe how well the strategies worked. And based on their results I trust that these tactics will be equally as beneficial to you. How do I know this? For starters... The Media STARRTM Strategy is designed to help you:
The steps you must focus on are clearly laid out. You will no longer have to wonder what to do first or next. You're provided a proven structure to copy. One more important point: The Media STARRTM Strategy also shifts the way you think about television publicity overall. You begin to realize you won't get anything from being on TV (or get on TV at all) until you start to add more value to your message, pitches and on-camera appearances. The next time you contact producers after following just a few of the steps in the Media STARRTM Strategy, you'll notice a big difference. They'll begin to view you as a well rounded expert in your field, not just a "pitch machine." Because of that they are more inclined to respond favorably to you. When you have proven how media savvy you are producers will shift more of their focus on you, and less on your message; giving you the ability to talk about more than one aspect of your topic. It happened to me - I started out talking about student credit card debt. Now I speak on a broad range of issues associated with money for multiple target audiences. Once you become a Media STARRTM producers will easily book you over other guest-experts that are unproven. And repeat appearances are just one of the ways you'll benefit by building relationships with producers. So, if you have ever been serious about getting television publicity, and you're ready to become a Media STARRTM then... ...Let Me Reveal (Introduce) My
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When you order "Television Publicity Secrets" you'll also get the following bonuses at no additional charge:
Bonus #1: One Hour Media STARRTM
Coaching Consultation With MeUse this time to get some direct feedback about how you can best achieve the results you want through increased exposure and television publicity.
Ask me your biggest questions about getting television publicity, and I'll provide you with specific step-by-step instructions to get you ready for on-camera success.
This private phone consultation normally cost $500.00, but I'm determined to help you succeed so you get it free.
Bonus #2: Transcripts of the "Media STARRTM
Strategy Sessions"All 5 Media STARRTM Strategy Sessions were transcribed and printed for your convenience. This is great if you want to review the material, take notes and highlight strategies.
These transcripts are valued at $197.00. But again, they're yours absolutely free.
Bonus #3: The
Media STARRTM Promotion Pack The Media STARRTM Promotion Pack contains:
1 CD that has digital copies the tools and marketing materials covered in the Television Publicity Secrets Manual.
Some of the samples included in this pack are..
● Pitch Sheets
● “Great Meeting You” Follow-up Postcard
● Guests Logistics Letter
● Live Show Details
● Book Request Letter
● Segment Details and Overview
● Segment Rundown
● Thank You Card Template
● Live Appearance Checklist
● Media Selection Checklist
● Pitch Prep Checklist
● Target Audience Checklist
Use them to inspire ideas for creating your own marketing materials.
1 DVD of my Media Reel. This is what I give to producers when they ask to see my prior appearances. Sometime producers like to look at a potential guest on a real TV, not on a computer monitor. Now you'll have physical copy you can refer to when creating your own media reel.
These marketing material and tools are not available for sale, but have an estimated value of $47.00. But you'll be getting them for free.
Bonus #4:
Media Mastery Video SeriesFind out the do's and don'ts of effectively getting TV publicity and media exposure by watching my 2 live presentations.
10 Reasons Why Most
Entrepreneurs, Authors, and Professionals Don’t Get the TV
Publicity They Deserve
From the 3 biggest mistakes people make when pitching the
media to how to get asked back by the media again and again, you
will discover how it is possible to get millions of dollars in
TV publicity.
How To Deliver Your Media
Message Clearly, Quickly and Concisely
Watch me turn the Media STARRTM
"Spotlight" on three publicity seekers and coach them on
delivering their on-camera media messages clearly, quickly and
concisely Plus, hear what a producer with more than 15 years
live television experience really thinks about most of the
pitches they receive and how you can get your pitch noticed.
The value of these 2 DVDs is $97.00 But when you order Television Publicity Secrets, you'll get them both for free.
Imagine, for a moment, that it's a year from today. How many shows will you be booked on and invited back to? By continuing to try and get TV publicity the same way (or not trying at all), you're going to get the same results. A year will pass by in a flash.
You have an opportunity very few people in the world will be bold enough to do. Here's your chance for major media exposure, if you believe you've got what it takes to become a Media STARRTM.
Please don't put this off. You can see by what other people are saying that this is truly and honestly the real thing. If you're serious about getting non-stop television publicity as I am, then you must place your order right now!
Remember - you have absolutely nothing to lose by checking this out. I've shown you that getting Television Publicity Secrets is as risk-free as an offer can come.
All that's left for you to do now is take action. Right now, while it's fresh in your mind.
If you are not planning to invest in my 5 step
easy to follow process for getting consistent TV publicity
then please ask yourself this question:
"How will I find out what I need to know to become a
sought after TV guest-expert?"
If you can't answer that, you must not wait another moment - get these strategies by ordering NOW!
I'll see you on television,
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Sanyika Calloway Boyce,
International Speaker, Top Selling Author & TV
Personality
Sanyika Worldwide
100% Risk-Free InvestmentNow you can get booked on TV as a guest expert repeatedly, get millions of dollars in television publicity and more media exposure than you could ever have imagined. By following the 5 step formula created by frequent TV guest-expert Sanyika Calloway Boyce, you can discover how to become a "media ready" guest that producers will come to rely upon when needed. All of her secrets, strategies, and solutions are revealed so you can copy them and finally start getting booked on TV or dramatically improve the results of your current television publicity efforts. Here's what you get with your investment, which also comes with a 6 month risk-free guarantee: Five (5) Media STARRTM
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“Sanyika you did a fantastic job! You’re great to work with, you got your points nailed and pulled it off perfectly. Thanks again.”
—
Greg Tufaro
Producer for “The Morning Show with Mike & Juliet”

“Sanyika, I’m so glad we were finally able to get you on the show – your tips were perfect, I like that you made them flow like a conversation.”
—
Lindsay Sobel
Producer for
“The Today Show”
“Sanyika, you were great! Send me more segment ideas… Would love to have you back!”
—
Jeffrey Hackl
Producer for
“In The Loop with iVillage”
“Your money tips are fresh, fun and really make sense. We’ll have you back – definitely! You’re great!”
—
Nicole Puleo
Sr. Producer for “
The Morning Show
with Mike & Juliet”
“Sanyika was a great interview- well informed, energized and well spoken.”
Click "play" to Watch Derek Stevenson discuss why important to be prepared before contacting producers and how "Television Publicity Secrets" helps you to get ready. (1:07 minutes)
— Derek B. Stevenson
Former
Producer for
“Money Matters Today”
on Comcast CN8

“...but I knew you would be. You gave such perfect and practical tips!” ”
—
Trish Ragsdale
Producer for “Every Day with Marcus & Lisa”
“...You hit all your points perfectly and make complex topics so easy to understand. We’re going to put you on speed dial!”
—
Dori Kornspan
Producer for “The Morning Show with Mike & Juliet”
“Sanyika, the fresh and unique way you speak about money is both timely and relevant. Our viewers are so grateful that you are helping them tell their money stories, release the parts that don’t serve them and rewrite more powerful stories!”
—
Shay Pausa
Executive Producer
ChiKii Media Network
SheKnowsTV

“It seems like every time I turn on the TV - there you are! We just love that you make time for our show with everything else you’re doing. We always know when you’re on, everyone’s job will be a whole lot easier.”
—
Barbara Freeman
Guest Booker for FirstWivesWorld.com
“Sanyika, you were fantastic! We had so much information to cover that I wasn’t sure we’d be able to get it all in, but you hit the high points and really got a lot of content out there in very little time.
You are so easy to work with, you always know your stuff! Thanks for everything!”
— Stephanie Kasen
Segment Producer for
“The Morning Show
with Mike & Juliet”

“...from taking the lead on putting together great tips, to delivering your points perfectly on air. We’ll definitely have you back on the show Sanyika. Count on it”
— Shannon Lanier
Producer
"Black Enterprise
Business Report"
“I’ve been in business for 10 years now and have easily invested as much as $15,000 per month in advertising my business. For just a fraction of that investment I’ve been able to work with Sanyika and the Media STARRTM
PR team and have
gotten more value for my money and exposure for
my business than I ever thought possible.
These strategies work because they build your overall brand, credibility and expertise. Plus, with (Sanyika's) knowledge of the Internet and Web 2.0, these campaigns quickly establish you as the thought leader and source of influence within your industry.
I enthusiastically recommend to every small business owner that wants to advertise their business go the TV publicity route. It’s effective and Sanyika’s coaching is great!”

— Matthew
Sapaula
Financial Strategist
MatthewSapaula.com
"It was so much more than I imagined it was going to be at the start. You have dissolved my fears in approaching television shows and erased for me the mysterious veil that I imagined producers hid behind. TV publicity for me is a question of “when” not “if” any more.
In particular: The step-by-step approach revealed a simple, logical system for getting on shows that I can easily follow. The actual “how tos” coupled with the information made your course stand out. I came away with real tools and techniques to apply in landing a television appearance.
The details about which marketing materials to I need to have available for the media is itself worth its weight in gold. Thank you so much and I’ll see you on TV!"

— Joyce Jackson
Internet Safety Expert
KeepingKidsSafeToday.com
"The Producer Asked Me to Be a Regular Guest-Expert!"

“I made the most of my recent appearance on BetterTV because I listened to you Sanyika!
Your information on becoming a great guest is just what I needed to make myself stand out from other lawyers and get invited to be their family financial and legal expert appearing every week!”

—
Alexis Martin Neely
America’s Personal
Family Lawyer
and author of
"Wear Clean Underwear"
AlexisNeely.com
"You
Cut Through the Hype and Deliver
Real Results!"
"I
can tell you that Sanyika’s prep work is OUTSTANDING
and that it will make your life SO much easier as
you cut through the hype and deliver real results.
Her media coaching is wonderful and helps to put you at ease even when you realize that MILLIONS of people may be watching you!"

—
Ken McArthur
Author of "Impact"
TheImpactFactor.com
"The
Producer Loved My Pitch and Plugged
My Book!"
"Sanyika
your tips about giving the producers what they need
before trying to get what I want was right on.
The producer not only invited me to tell people how they could get my book, she put a picture of it on screen plus let me give one away to everyone in the studio audience. Talk about media magic!"

—
Alicia Dunams
Author of "Goal Digger"
GoalDigger.com
"I’m Getting Better with Each TV Appearance!"
"Sanyika,
ever since I started watching you in
action and listening to your advice about on
camera success ...I got asked back to do another
in studio interview so it’s working!"

— Jonathan Sprinkles
College Speaker of
the Year
JSprinkles.com
"You Packed In So Much Valuable Information"
“Sanyika,
I am so glad that I invested in Television Publicity
Secrets. You packed in soo much valuable information
I could hardly keep up!
I know that more media exposure will allow the world to recognize me as the ‘SoulMate Expert” and provide me the platform to attract more singles and couples to my weekend workshops. With my new book and your (TV) publicity secrets I’ll be unstoppable!”
—
Kathleen Sims
Soul Mate Expert
LifetimeLoveConnection.com
"Create Compelling Hooks to Grab the Attention of Producers"

"As a College Admissions Expert, I help parents reduce the anxiety of getting their kids into a competitive college.
I knew I could help even more parents bridge the gap between college and confusion if I could better tailor my message for the media.
Television Publicity Secrets gave me additional tools to create compelling hooks to grab the attention of producers and cut through the clutter to convince parents that I had a valuable message.
Sanyika is a regular on national television so she was well equipped to share the nuances of working with producers from initiating your first pitch to perfecting your studio performance!”
— Geanine Thompson,
The College GuruTM
Co-Author of
Conscious Entrepreneurs TheCollegeGuru.com
"Having a Step By Step Guide Has Been Fantastic!"

"As a Relationship Expert, I've been on national TV before. But Television Publicity Secrets helped me see that there were still things that I needed to know to get my message out to a larger audience – regularly.
Having a step by step guide has been fantastic in helping me pitch my message to producers so they'll invite me back again and again!"
— Jesse and Melva Thomas Johnson, LMSW
Relationship Mastery Counselor, Coach, Seminar
Leader and Author
PersonalTransformations.com
"I
Landed My
First TV Interview!"

"Sanyika I just wanted to say a big thank you. Thanks to Television Publicity Secrets I landed my first TV interview!
I pitched a producer by email and she sent back a response requesting to speak with me and asking if I could be available for Monday! I’m so excited. I’m over the moon with joy.
I couldn’t have gotten to this level of confidence in my message or such immediate results without Television Publicity Secrets and your coaching!”
— Andrea Amador
Body Image and
Self Esteem Expert
TheJuicyWoman.com
(For A Very Limited Time)
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